The very successful Large Hadron Collider (LHC) operation at center-of-mass energies of 7 and 8 TeV in 2010-2012 has covered vast new territory of searches for new physics in general and for non-SUSY (or Exotic) models in particular. While these searches came empty-handed so far, together with the discovery of the Higgs boson, their null result has changed the very way we think about physics beyond the standard model. I'll review some of the recent Exotica searches including the ones aiming at recent theoretical models and the ones using new experimental techniques, such as jet substructure. With the 13 TeV LHC running just around the corner, many of these searches are entering the critical stage where they could offer an ultimate probe for natural new physics scenarios and either prove that naturalness holds or largely exclude it as our guiding principle for future discoveries.